Keith Moor

Keith joined Camelot in 2019 as Chief Marketing Officer (CMO), and is responsible for the company’s marketing and brand activities. He also has additional responsibility for Customer Experience and Corporate Social Responsibility, including healthy play and player protection. Prior to joining Camelot, Keith worked for Santander for 24 years in a number of key marketing roles – most recently as CMO – and was a member of its UK Executive Committee.