Digital

We operate Europe’s largest online lottery in terms of sales and, with over 8.5 million active registered players, national-lottery.co.uk is one of the top e-commerce sites in the UK.

The ongoing enhancements we’ve been making to The National Lottery’s iPhone and Android mobile apps continues to drive record sales through them – with sales through smartphones and tablets now accounting for around 65% of all digital sales. And the brand new look and feel for the National Lottery website and apps that we developed at the end of 2019 has made them more user-friendly, easier to navigate and full of more engaging content.

We also keep in touch with players on a daily basis across social media – sharing news of games, winners, National Lottery-funded projects, competitions and exclusive behind-the-scenes content.

We know that we cannot afford to stand still, given the relentless pace of change in digital. So, we’ll be looking to build on this record-breaking performance – carrying on investing and innovating to ensure that we continue to make playing National Lottery games online as easy and as enjoyable as possible.